Having a photo booth installed at your event creates an interactive, fun experience for parties and events of all sizes. From weddings, graduations, birthday parties, fundraisers, corporate events, conferences and tradeshows, the modern photo booth brings exciting entertainment, captures memorable moments and gives excellent branding and marketing impact for your business or organization. However, you may not be sure that this unique booth is right for your event or budget. How do you determine if it is worth the expense? Here are some benefits to consider.

Affordable Options If you are holding a corporate event or conference where high-end photo booths are required, they can be quite expensive. They are typically larger and more elaborate than most individual photos, which require a rental. In addition to being costly, larger, more complex photo booths may have many limitations. For example, many have a limited number of photos and cannot accommodate every guest that is invited. Others are not compatible with traditional format options, such as 35mm and digital photos.

For smaller events that only have a few guests, a rental may be inexpensive and still prove to be cost-effective over the long run. Often, a photo booth rental includes the equipment itself, professional installation and even set-up by the provider. This is helpful because the vendor can supply in-house photo booths or have one designed specifically for your event. Also, a photo booth business offers you many options, from types and styles to colors and backdrops. This is helpful when making decisions based on price, theme and size.

Brand Recognition Photography is an integral part of any event marketing campaign, which is why many photo booth owners find social media integration so appealing. A social media company will work with your brand to create a customized, engaging page for your booth that allows you to showcase your image and brand at the same time. This gives you the chance to reach customers and fans while also increasing the visibility of your company and products. Social media pages are generally the first glimpse potential guests have of your event.

Brand Recognition A popular feature of most social media pages is the ability to “like” or comment on images, videos and photos posted by guests. These comments can become a real boost for your business, especially if you’re focusing on a particular demographic or product. Other benefits include providing your company with a physical representation of what your brand is all about, increasing brand recognition and increasing interest in your company’s products and services. For example, a photo booth owner may opt to display a special promotional banner or sign outside their booth to drive traffic and attract new customers.

Social Media Integration If you’re planning to launch a social media campaign to promote your event, consider integrating it into your photo booths for maximum results. Many photo booths allow you to upload photos from your Instagram account using the QR code found on each unit. This allows you to post photos straight from your Instagram account for followers to see, as well as sharing the link on your social media pages, Facebook, and Google+ where friends can also comment on your images. Another advantage is that many photo booths offer photo editing features that allow users to retouch photos posted on Instagram.

Business Card Making Almost any corporate event can benefit from a custom made business card. If you’re attending a big convention or trade show, it’s always useful to take home one as a souvenir. Creating unique photo booths with your clients to provide them with a quality card makes a great advertising tool. While photo booths are mostly used for promotional purposes, creating a unique product like this allows you to build customer loyalty and trust. A custom photo booth will help you create an impactful advertising campaign, while at the same time providing you with a quality product that can be handed out at conferences or other corporate events.

#hashtag One of the hottest trends in social media marketing recently has been the proliferation of hash tags. Often used in tweets, Facebook posts, and in everyplace online, hash tags to help identify sources and stories that are relevant to what you’re trying to promote with your social media campaign. While hashtags make it easy to discover interesting posts related to your brand, they also make it easy for users to tag their content and share with their followers. Hiring a professional photographer from a photo booth company to create unique #hashtag photo booths for your clients can help you capitalize on the power of the hashtag.